Provide events for local farmers and food producers to connect and transfer knowledge
Prince of Songkla University (PSU) provides regular opportunities for local farmers, food producers, community enterprises, researchers, government agencies, and private-sector partners to meet, exchange knowledge, demonstrate technologies, and build networks that support sustainable agriculture and food systems.
In 2025, PSU organised a range of events, seminars, field-based activities, and business-matching sessions that enabled participants to connect with experts and with one another, share practical experience, and explore new technologies and market opportunities.
31st Southern Agricultural Fair
A major platform for knowledge exchange in 2025 was the 31st Southern Agricultural Fair, organised by the Faculty of Natural Resources under the theme “Modern Agriculture with Environmental Responsibility.”
The fair was held over 10 days and attracted a total of 762,341 visitors. Activities included:
agricultural exhibitions;
demonstrations of new technologies and innovations;
academic seminars;
displays and sales of agricultural and community products;
knowledge-sharing activities for farmers and interested members of the public; and
networking among academics, farmers, businesses, and other stakeholders.
The event served as a regional platform for exchanging agricultural knowledge, promoting environmentally responsible farming, strengthening community economies, and building cooperation among farmers, researchers, and the private sector.
Business Matching for Agriculture and Food Producers
On 12 August 2025, PSU organised a Business Matching event under the theme “Future Forward: From Innovation to Global Business.” The event connected 120 participants from the agriculture and food sectors with business networks, investors, and supporting organisations. This activity helped producers and entrepreneurs expand professional networks, identify market opportunities, and strengthen pathways from innovation to commercial application.
Food Processing and Packaging Innovation Seminar
On 11 August 2025, PSU organised a seminar on food processing and packaging innovation for food producers and entrepreneurs. The seminar provided participants with access to new knowledge and technologies in food processing and packaging, as well as consultation with university experts on product development. A total of 86 participants joined the activity.
Drying Technology Seminar
On 13 August 2025, PSU held the seminar “The Wonders of Drying”, which transferred knowledge on drying technologies and food processing. The activity helped food producers understand how drying technologies can be used to improve product quality and extend shelf life. The seminar was attended by 66 participants.
Halal Management for Food Entrepreneurs
On 30 October 2025, PSU organised a seminar on Halal Management for Entrepreneurs. The activity provided 36 participants with knowledge on halal requirements, standards, and certification procedures, helping food producers improve product standards and strengthen market access.
Young Smart Farmer Field Coaching and Knowledge Exchange
PSU also conducted field-based coaching activities for Young Smart Farmers in Songkhla, Satun, and Trang Provinces. These activities enabled farmers to work directly with university experts on:
production improvement;
product development;
value addition;
food processing;
business planning; and
market development.
Participants received both group and individual advice, allowing farmers to discuss real production challenges and develop practical solutions suited to their local context.
2025 Events at a Glance
| Event / Activity | Main Purpose | 2025 Result |
|---|
| 31st Southern Agricultural Fair | Regional knowledge exchange, technology demonstration and networking | 762,341 visitors |
| Business Matching | Connect producers with businesses, investors and support networks | 120 participants |
| Food Processing & Packaging Seminar | Technology transfer and expert consultation | 86 participants |
| Drying Technology Seminar | Food-processing knowledge transfer | 66 participants |
| Halal Management Seminar | Food standards and certification knowledge | 36 participants |
| Young Smart Farmer Coaching | Field-based knowledge exchange and business development | Multiple activities in Songkhla, Satun and Trang |
Strengthening Farmer and Food-Producer Networks
Through these events, PSU provides platforms where farmers and food producers can connect with researchers, specialists, businesses, investors, government agencies, and other producers.
These activities support:
farmer-to-expert knowledge exchange;
practical technology transfer;
business and market networking;
product development and value addition;
adoption of sustainable production practices; and
stronger regional networks across agriculture and food sectors.
Together, these initiatives strengthen the capacity of local farmers and food producers while supporting more sustainable and resilient food systems in Southern Thailand.